Interview 1:
Alex explained to me that since she runs a business that she purchases things for frequently, she uses her business's card every day at least once a day but usually two to four times a day. She says she chose to open her business's bank account with the bank that she did based on their fees and interest rates, she did not ask about the type of card they use because she did not think it really matters. After I informed Alex of my idea for more durable debit cards she told me that if that was a thing that she could chose from she would have looked into it more and spent time looking into types of cards as well as fees and interest rates. Overall Alex seemed content with her choice based on fees and interest rates, however she is not happy with her card and the fact that it does not always work with card readers.
Interview 2:
Michelle says that she and her husband chose where they bank but that she didn't really have a preference. She has three kids and she does the shopping for the family so she uses her card a good amount. She thinks that maybe if there were different card options that were said to last longer available to them when they chose where to bank they may have picked one of the places that offered those cards. Michelle explained to me that most times her card has trouble with card readers and that even her husband has said his card has trouble every so often.
Interview 3:
David told me that he didn't think that he used his card that much until he thought about it and realized that he does. He told me that he didn't really choose where to bank he just opened an account where his parents had accounts when he got his first job and stuck with them. However, he continued to explain to me that if he were to switch banks he would be much more concerned with interest rates and fees than what kind of debit cards they have. He thinks that his bank is great overall even though he sometimes has a problem with his debit card.
Overall I think that while the people I interviewed seem happy enough with their banks, they would have taken into consideration other ones if they had a different card option to choose from that was more durable. I think that this segment could be described as people who are open to options and change if there was a better product out there to choose from.
Interview 2:
Michelle says that she and her husband chose where they bank but that she didn't really have a preference. She has three kids and she does the shopping for the family so she uses her card a good amount. She thinks that maybe if there were different card options that were said to last longer available to them when they chose where to bank they may have picked one of the places that offered those cards. Michelle explained to me that most times her card has trouble with card readers and that even her husband has said his card has trouble every so often.
Interview 3:
David told me that he didn't think that he used his card that much until he thought about it and realized that he does. He told me that he didn't really choose where to bank he just opened an account where his parents had accounts when he got his first job and stuck with them. However, he continued to explain to me that if he were to switch banks he would be much more concerned with interest rates and fees than what kind of debit cards they have. He thinks that his bank is great overall even though he sometimes has a problem with his debit card.
Overall I think that while the people I interviewed seem happy enough with their banks, they would have taken into consideration other ones if they had a different card option to choose from that was more durable. I think that this segment could be described as people who are open to options and change if there was a better product out there to choose from.
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