2) Clearly state the opportunity you have identified, including the who, what, why. For instance, "Hospitals in the United States are unable to easily, efficiently bill Medicare for drugs they distribute because of the logistical challenges in linking a drug given to a patient and the patient's bill." The who: Hospitals in the United States The what: They are unable to easily, efficiently bill Medicare for drugs they distribute to patients The why: Logistical challenges related to listing prescribed drugs on patients' bills 3) This is your 'hypothesis' about the opportunity. It is a statement of your belief related to an opportunity. I'd like you to test the boundaries of the hypothesis by pushing and prodding each of the three elements. That means: Testing the who: Are there others who have this need? Or, does everyone in your current 'who' share the need? Testing the what: What are the boundaries of the need? For the example above, t...
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